Examlex
Any person who places equal value on losing $200 and winning $200 is risk neutral.
Social Storefronts
Online storefronts integrated within social media platforms, allowing businesses to sell directly to consumers through these channels.
Alternate Reality Games
Interactive networked narrative games that use the real world as a platform, often involving multiple media and game elements to tell a story that may be affected by participants' ideas or actions.
Barriers To Entry
Obstacles that make it difficult for new competitors to enter a market, including high costs, regulatory requirements, and strong brand loyalty among existing consumers.
Casual Game
A video game designed for a broad audience, which is easy to learn and play, and typically requires no long-term time commitment.
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