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Which of the Following Is True of the Segmented Markets

question 2

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Which of the following is true of the segmented markets theory?


Definitions:

Audience

The group of people for whom a message, piece of writing, or entertainment is intended.

Long-Held Opinions

Beliefs or judgments that have been maintained by someone for an extensive period.

Persuasive Messages

These are communication strategies designed to convince an audience toward a particular belief, action, or attitude.

Requests For Action

Solicitations or appeals directed at someone to undertake a specific task or action.

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