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Suppose you are risk neutral and you are deciding between two investments.One has a guaranteed return of 2% while the second has a 60% chance of a 10% return and a 40% chance of a -5% return.Which investment would you choose? Why?
Opponent Process Theory
An explanatory framework in the fields of neurology and psychology that outlines how the recognition of colors is managed through the functioning of opposing neural networks.
Habituation
The process by which an organism decreases or stops its responses to a repetitive stimulus that neither rewards nor harms.
Risk Avoidance Theory
A concept in decision-making and psychology that describes the tendency to avoid situations or actions that could lead to negative outcomes.
Sensitization
Sensitization is the increased response to a stimulus following its repeated exposure, leading to an escalated response to subsequent exposures.
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