Examlex
Using the ABC classification system for inventory, which of the following is a true statement?
Promotional Mix
The combination of marketing tools used by an organization to persuasively communicate customer value and build customer relationships.
Personal Selling
A direct marketing approach where salespersons use face-to-face interaction to persuade customers to purchase a product or service.
Public Relations
The professional maintenance of a favorable public image by a company, organization, or individual.
Mass Media
Varied forms of media technologies that are intended to reach a large audience by mass communication, including newspapers, television, and the internet.
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