From an Operational Perspective, Yield Management Is Most Effective Under

question 56

Multiple Choice

From an operational perspective, yield management is most effective under which of the following circumstances?

• A) Demand cannot be segmented by customer.
• B) Inventory is perishable.
• C) Fixed costs are low, and variable costs are high.
• D) The customer is a "captive" of the system.
• E) The firm doing yield management is very profitable.

---

Definitions:

Middle Ages

A period in European history from the 5th to the late 15th century, characterized by feudalism, the rise of Christianity, and the emergence of the modern nation-state.

Pharmacotherapy

The use of drugs to prevent, diagnose, and treat diseases.

Ritalin

A stimulant medication commonly prescribed to treat attention-deficit hyperactivity disorder (ADHD) and certain conditions of sleep disorders.

Hyperactive Moods

States of excessively elevated energy levels, mood, and/or activity, often seen in conditions like bipolar disorder.