From an Operational Perspective, Yield Management Is Least Effective Under

question 61

Multiple Choice

From an operational perspective, yield management is least effective under which of the following circumstances?

• A) Demand can be segmented by customer.
• B) The product can be sold in advance.
• C) Demand is highly variable.
• D) Fixed costs are high, and variable costs are low.
• E) Demand is stable and close to capacity.

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Definitions:

Guile

The use of clever but usually deceptive methods to achieve one's aims or to manipulate the situation to one's advantage.

Unfair Advantage

An unethical or unjust edge or benefit in a competitive situation that is often gained through exploitation of confidential information or other unethical practices.

Crafty

Exhibiting cleverness or ingenuity, especially in deceiving others.

Fairness

A principle concerning equitable and impartial treatment or behavior without favoritism or discrimination.