Which of the Following Forecasting Methodologies Is Considered a Qualitative

question 49

Multiple Choice

Which of the following forecasting methodologies is considered a qualitative forecasting technique?

• A) Simple moving average
• B) Market research
• C) Linear regression
• D) Exponential smoothing
• E) Multiple regression

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Definitions:

Types of Data

Various forms of data including qualitative, quantitative, primary, secondary, big data, and more, each with specific characteristics and uses in research and analysis.

Positioning

The strategic process of establishing a product or brand's identity and value proposition in the minds of consumers, relative to competitors.

Perceptual Map

A visual tool used in marketing to map consumer perceptions of brands or products on various dimensions.

Product

A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers’ needs and is received in exchange for money or something else of value.