The Highest Priority and First Strategy Required for Any Organizational

question 28

Multiple Choice

The highest priority and first strategy required for any organizational change is to:

• A)alter the responsibilities of senior executives in the organization.
• B)introduce stress management counseling to the employees.
• C)train employees who do not possess the skills required under the new conditions.
• D)communicate the need for change and keep employees informed about what they can expect from the change effort.
• E)negotiate a new set of relations among those who will clearly lose out from the change.

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Definitions:

Promotional Mix

The combination of advertising, personal selling, sales promotion, public relations, and direct marketing methods used to reach target customers and achieve marketing goals.

Pull Strategy

A marketing strategy designed to create demand for products directly from consumers, leading retailers to stock the product due to increased consumer demand.

Retailers

Businesses that sell goods or services directly to consumers, often in small quantities.

Push Strategy

A marketing strategy focused on pushing products through the distribution channels to the end consumers by promoting goods to wholesalers, retailers, or directly to consumers.