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A Major Consumer-Products Company Wanted to Create a More Entrepreneurial

question 117

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A major consumer-products company wanted to create a more entrepreneurial and marketing-oriented culture.After failing to bring about the change through middle management, senior executives worked directly with selected teams of front-line employees.These teams, which represented each area of the organization, worked on special projects outside the normal organizational structure.They followed the action research model to produce meaningful organizational change.Which of the following change strategies does this intervention represent?


Definitions:

Émile Durkheim

A founding figure in sociology known for his work on social cohesion, collective conscience, and the study of social facts as phenomena external to individuals.

Collective Conscience

A set of shared beliefs, ideas, and moral attitudes which operate as a unifying force within society.

Mechanical Solidarity

A form of social cohesion in traditional societies where unity comes from individuals performing similar tasks and sharing values, traditions, and beliefs.

Organic Solidarity

A concept introduced by Émile Durkheim, denoting a type of social cohesion that arises when people in a society perform a wide variety of specialized functions, depending on each other for survival.

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