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Explain the important contingencies of organizational culture and effectiveness.
Nike
An American multinational corporation that designs, manufactures, and markets footwear, apparel, equipment, and accessories, known for its athletic and lifestyle products.
Specific Preferences
Individual tastes or choices that influence buying behavior, often shaping the selection of products or services.
Mass Customization
A manufacturing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.
Retail Locations
The physical places where retail businesses operate, strategically chosen for factors like customer accessibility, competition, and cost.
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