Values Are Conscious Perceptions, While Assumptions Are Nonconscious

question 4

True/False

Values are conscious perceptions, while assumptions are nonconscious.

---

Definitions:

Testimonials

Statements made by satisfied customers to endorse a product or service, highlighting its quality and their positive experience.

Central Selling Point

The central selling point is the unique advantage or benefit of a product or service that makes it stand out from competitors and appeals to customers.

Persuasive Requests

Communications intended to influence the attitudes or actions of others towards a specific outcome or decision.

Anticipate Resistance

The act of foreseeing and preparing for objections or opposition in the context of persuasion or proposal.