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Media Richness Refers to the Ratio of the Cost of Using

question 102

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Media richness refers to the ratio of the cost of using a medium relative to its frequency of use in the organization.


Definitions:

Leadership Prototypes

Preconceived notions or expectations about the qualities or behaviors that characterize an effective leader within a specific cultural or organizational context.

Preconceived Beliefs

Assumptions or convictions formed before having the evidence for their truth or usefulness, often influencing perception and decision-making.

Charismatic Leadership

A leadership style characterized by an individual's ability to inspire and motivate others based on their personal charm and persuasion.

Referent Power

A form of influence based on personal traits and relationships rather than formal authority, where followers identify with, like, or respect the leader.

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