Explain the Concept of Media Richness

question 49

Essay

Explain the concept of media richness.What are the two conditions required for a communication channel to be considered high in media richness?

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Definitions:

Heck Reaction

A palladium-catalyzed coupling reaction between an aryl halide and an alkene to form a substituted alkene.

Organocuprate Coupling

A type of organic reaction that involves coupling an organocuprate compound with an organic halide or an alkyne to form a new carbon-carbon bond.

Birch Reduction

A chemical reaction that reduces aromatic rings to cyclohexadienes using sodium or lithium in liquid ammonia, often with an alcohol as a proton source.

T-Butylbenzoic Acid

T-Butylbenzoic Acid is an organic compound with the structure derived from benzoic acid where a tert-butyl group is attached to the benzene ring.