When Decision Makers Choose to Continue an Existing Course of Action

question 121

Multiple Choice

When decision makers choose to continue an existing course of action because it is the less painful option at the time, this is known as:

• A)prospect theory effect.
• B)sunk costs effect.
• C)self-justification effect.
• D)self-enhancement effect.
• E)satisficing.

---

Definitions:

Id

Contains a reservoir of unconscious psychic energy that, according to Freud, strives to satisfy basic sexual and aggressive drives. The id operates on the pleasure principle, demanding immediate gratification.

Superego

In Freudian psychology, the part of the psyche that operates as a moral conscience.

Erogenous Zone

Areas of the body that are particularly sensitive to stimulation and can lead to sexual arousal when touched.

Psychological Processes

The functions of the mind that encompass thoughts, emotions, and behaviors, which influence personality, perception, and overall mental health.