Which of the Following Questions Is Best Addressed Using MANOVA

question 15

Multiple Choice

Which of the following questions is best addressed using MANOVA?

• A) A real estate development company wants to estimate the probable sales of construction services on the basis of marriage rates, population movement in the region, and interest rates on construction loans
• B) A psychologist wants to understand the underlying personality factors associated with materialism in consumers
• C) An airline wants to classify its customers into groups based on their relative profitability
• D) The brand manager for Tide laundry detergent wants to understand how consumers perceive Tide relative to other laundry detergents
• E) A retail store wants to determine if there are differences in perceptions of service quality associated with gender and income level categories

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Definitions:

Turnover

Refers to the rate at which inventory is sold and replaced or the volume of business conducted within a specific period, often used in analyzing business efficiency.

Return On Investment

A measure of financial performance calculated as the net profit divided by the total investment.

Average Operating Assets

The average value of the assets used in the day-to-day operations of a business over a specific period.

Last Year's Margin

The difference between sales revenue and the cost of goods sold in the previous fiscal year, often used as a benchmark for financial performance.