Which of the Following Statements Is NOT True Concerning Conjoint

question 18

Multiple Choice

Which of the following statements is NOT true concerning conjoint analysis?

• A) The underlying assumption is that any set of stimuli, such as products, brands, or stores, is evaluated as a bundle of attributes
• B) It relies on respondent's subjective evaluations
• C) It seeks to develop the part-worth or utility scores describing the importance of each aspect of a product or service in the subject's overall preference ratings
• D) The stimuli in conjoint analysis are products or brands
• E) Utility scores are computed from the subjects' rankings of a set of cards

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Definitions:

Four-day

Refers typically to a workweek that consists of four workdays as opposed to the traditional five, aimed at improving work-life balance or operational efficiency.

Job Enlargement

The addition of more tasks to a job instead of treating each task as separate.

Tasks

Specific duties or responsibilities assigned to individuals or groups, often as part of a larger project or job function.