A Score in Conjoint Analysis Used to Represent Each Aspect

question 46

Multiple Choice

A score in conjoint analysis used to represent each aspect of a product or service in a participant's overall preference ratings is called a _____ score.

• A) Z
• B) error
• C) factor
• D) utility
• E) mean

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Definitions:

Trade-off

A situation that involves losing one quality, aspect, or amount of something in return for gaining another quality, aspect, or amount.

Production Possibilities Frontier

A curve depicting all maximum output possibilities for two or more goods given a set of inputs, representing the trade-offs of producing one good over another.

Constant Rate

A fixed or unchanging value or pace at which a particular variable or condition progresses over time.

Mittens

Hand coverings which encase the four fingers together and the thumb separately, designed to provide warmth.