When the Variables of Interest Are Measured on Nominal or Ordinal

question 32

Multiple Choice

When the variables of interest are measured on nominal or ordinal scales,what should be used to estimate population proportion?

• A) Standard error
• B) Standard deviation
• C) Sample proportion of incidence (p)
• D) Sample proportion of incidence (p) * 1 - (p)
• E) Sample statistic

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Definitions:

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A model and approach developed by Young & Rubicam for evaluating the strength and value of brands based on four key dimensions: differentiation, relevance, esteem, and knowledge.

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