A Measurement Question Whose Wording Suggests to the Participant the Desired

question 56

Multiple Choice

A measurement question whose wording suggests to the participant the desired answer is a(n) _____ question.

• A) double-barreled
• B) leading
• C) open-ended
• D) forced-choice
• E) free-response

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Definitions:

Cushion the Negative Point

A communication technique involving the softening of potentially negative or unfavorable information to minimize its impact on the audience.

Closing Statement

The final comment or conclusion at the end of a document, presentation, or discussion aimed at summarizing the main points and leaving a lasting impression.

Claim Message

A communication piece that asserts a right, demands an entitlement, or expresses a grievance needing resolution.

Better Business Bureau

A nonprofit organization focused on advancing marketplace trust by rating companies and addressing consumer complaints.