All of the Following Are Ways of Combating the Halo

question 29

Multiple Choice

All of the following are ways of combating the halo effect except _____.

• A) reveal only one trait at a time
• B) reverse the terms that anchor the endpoints of the scale
• C) adjust the strength of descriptive adjectives
• D) all of the above
• E) none of the above

Recognize the role of intermediaries in the distribution process and the importance of choosing the correct channel for product distribution.

Understand the significance of the Four P's of marketing, specifically place, in business success.

Describe the process and criteria for selecting a business location, including economic and legal considerations.

Explain the advantages and disadvantages of different types of business locations.

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Definitions:

Expectancy Theory of Motivation

The Expectancy Theory of Motivation suggests that individuals are motivated to act in ways that they believe will lead to desired outcomes, based on the expectation that their efforts will lead to certain rewards.

Group Needs

The requirements or desires that must be met for a group to function effectively, including cohesion, communication, and satisfaction.

Expectancy Theory Predicts

Suggests that an individual's motivation is influenced by the expectancy that effort will lead to performance, which will then lead to desired outcomes.

Goal-Setting Theory

A psychological theory suggesting that setting specific, challenging, and attainable goals can lead to higher performance.