With a Multiple Rating List Scale ____

question 48

Multiple Choice

With a multiple rating list scale ____.

• A) participants rate multiple items on a 3-point scale
• B) the data generated are always ordinal
• C) it is possible to visualize the results better than with other numerical scales
• D) the participant is restricted to circling their rating
• E) None of the above

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Definitions:

Prospective Buyers

Individuals or entities that are considered potential customers for a product or service, often targeted in marketing efforts.

Target Audience

A specific group of people identified as the intended recipients of a product, service, or marketing message.

Source

The origin or place from which something comes, is obtained, or is derived.

Encoder

A device or program that converts information from one format or code to another, often used for data encoding or signal processing.