David's Bridal Is Conducting a Survey of the Trends in Dress

question 47

Multiple Choice

David's Bridal is conducting a survey of the trends in dress preferences among women who will marry sometime in the next 12 months.Questionnaires were mailed to 100,000 women but only 1,000 responded resulting in a response rate of 1%.This study is threatened by _____.

• A) nonresponse error
• B) response error
• C) sampling error
• D) measurement error
• E) coverage error

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