Which of the Following Trends Is Increasing the Refusal Rate

question 45

Multiple Choice

Which of the following trends is increasing the refusal rate associated with telephone surveys?

• A) Penetration of mobile telephones
• B) Replacement of land line telephones with mobile telephones
• C) Caller id systems
• D) Negative attitudes toward survey participation
• E) Voice mail

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Definitions:

Mainstream U.S. Culture

The set of shared beliefs, values, customs, behaviors, and artifacts that the members of society use to cope with their world and with one another, which are transmitted from generation to generation through learning.

Hispanics

An ethnic group consisting of people of varied racial ancestries who identify with the cultures connected to Spanish language and heritage.

Marketing Strategy

A comprehensive plan formulated by a business or organization to reach potential consumers and turn them into customers of their products or services.

Social Trend

A directional shift in societal attitudes, values, or behaviors, reflecting changes in the collective preferences of a community or society over time.