Which of the Following Is an Example of a Post-Test

question 17

Multiple Choice

Which of the following is an example of a post-test only control group experimental design?

• A) Store traffic is measured following the announcement of a clearance sale
• B) Store traffic is measured; a sale is announced; store traffic is measured again
• C) People who saw an ad are compared to people who didn't see the ad on their attitude toward the brand
• D) Random assignment is used to divide participants into the control and experimental groups; a control group responds to a pre-test on brand preferences and a post-test; an experimental group responds to a pre-test, is exposed to a commercial for the brand, and responds to a post-test
• E) Random assignment is used to divide participants into control and experimental groups; the experimental group is exposed to a commercial and then attitude toward the brand is measured; attitude toward the brand is also measured for the control group

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Definitions:

Divisional Operating Income

The profit generated from a specific division of a company before accounting for interest and taxes.

Support Department Expenses

Costs incurred by departments that do not directly engage in production but provide integral support to operational departments.

Allocation

The process of distributing resources or costs among various projects, departments, or periods.

Return on Investment

A measure used to evaluate the efficiency or profitability of an investment, calculated as the net profit divided by the cost of the investment.