Which Type of Nonprobability Sampling Technique Involves Choosing Participants Who

question 6

Multiple Choice

Which type of nonprobability sampling technique involves choosing participants who then refer others with similar or different characteristics?

• A) Random sampling
• B) Purposive sampling
• C) Convenience sampling
• D) Snowball sampling
• E) Quota sampling

---

Definitions:

Price Premium

The additional amount a consumer is willing to pay for a product over and above the perceived value of similar products.

Low Tar

Refers to cigarettes that are designed to produce a lesser amount of tar upon combustion, often perceived as a "healthier" option.

Misleading

Providing false or inaccurate information that can deceive or misguide someone, often used in the context of advertising or statements.

Transformative Consumer Research

A research field focused on understanding consumer behavior to drive societal changes for the better, emphasizing social problems and welfare.