The Process for Measuring Semantic Content of a Communication to Develop

question 40

Multiple Choice

The process for measuring semantic content of a communication to develop a qualitative picture of the respondents' concerns,ideas,attitudes,and feelings is called _____.

• A) brand mapping
• B) component sorts
• C) ethnographic interpretation
• D) word association
• E) content analysis

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Definitions:

Utility Computing

A computing model where computing resources are provided as a metered service similar to utilities such as electricity.

On-demand

A service or product that is available for use or download at any time, immediately responding to consumer requirements.

SaaS

Software as a Service is a software distribution model in which applications are hosted by a vendor or service provider and made available to customers over the internet.

On-demand CRM

Customer Relationship Management software hosted on the cloud, allowing businesses to access their CRM tools over the internet on a pay-per-use or subscription basis.