What Type of Study Is Being Conducted When Land's End

question 49

Multiple Choice

What type of study is being conducted when Land's End Home mails a catalog with a fluffy set of towels on the cover to one group of consumers and the same catalog with a cover featuring a photograph of a beautifully-made bed to another consumer group in order to test differences in response between the two groups?

• A) Case study
• B) Longitudinal study
• C) Exploratory study
• D) Experiment
• E) Ex post facto study

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Definitions:

Food Guide

A government or health organization's guideline offering recommendations on how to eat healthily and balance nutrients.

Orange

A citrus fruit known for its round shape and bright orange color, as well as being a rich source of Vitamin C.

Lower Esophagus

The terminal section of the esophagus which connects to the stomach, responsible for transporting ingested materials into the stomach for digestion.

Heartburn

A burning discomfort or pain in the chest, often caused by acid reflux from the stomach into the esophagus.