InStyle Magazine Wants to Examine the Pull Power of Two

question 28

Multiple Choice

InStyle magazine wants to examine the pull power of two types of copy in increasing the level of newsstand sales for a given month.The issue will feature British royal Kate Middleton but InStyle wants to know whether newsstand sales will be higher for a cover that mentions Middleton's daily life or one that promises to share Middleton's style secrets.The issues are identical with the exception of the copy underneath the cover graphic of Middleton.Which type of study is this an example of?

• A) Case study
• B) Experimental study
• C) Exploratory study
• D) Longitudinal study
• E) Ex post facto study

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Definitions:

Selective Attention

The tendency to selectively focus on aspects of situations that are most aligned with our own interests, values, and attitudes.

Perceptual Distortion

A cognitive bias that affects the way individuals perceive or interpret information, leading to misjudgment or misunderstandings.

Situations

Sets of conditions or contexts in which events occur or individuals find themselves.

Focal Object

An object, idea, or event that draws attention and becomes central to interpersonal evaluations or organizational processes.