Kroger,a Grocery Store Chain,wants to Identify the Ideal Store Layout

question 12

Multiple Choice

Kroger,a grocery store chain,wants to identify the ideal store layout for increasing store sales.Because it primarily uses two store designs,one a grid layout with vertical aisles divided by a center aisle and another using a traditional straight-aisle pattern,Kroger will match pairs of stores that have different designs but similar shopper demographics and location.Sales from each pair will then be compared to determine if store design is related to sales.Which type of study is this an example of?

• A) Case study
• B) Experimental study
• C) Exploratory study
• D) Longitudinal study
• E) Ex post facto study

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Definitions:

Work Schedule

The allocated times and days set for work tasks and responsibilities within a job or profession.

Satisfaction Scores

Numeric evaluations or ratings provided by individuals to express their level of satisfaction with a service, product, or experience.

Human Resources Psychologist

A professional specializing in applying psychological principles to workplace issues, including talent management, organizational behavior, and employee wellbeing.

Nonequivalent Control Group Pretest-posttest Design

An experimental design where participants are not randomly assigned to groups, and both control and experimental groups are pre-tested and post-tested for comparison.