Which of the Following Statements Is False with Respect to the Two-Stage

question 15

Multiple Choice

Which of the following statements is false with respect to the two-stage research approach to a management question? The two-stage approach:

• A) Often uncovers evidence that a major study is unnecessary in the first stage.
• B) Is particularly useful when the research is to be done on a fixed cost basis.
• C) Is particularly useful when the complications and problems that will be encountered are difficult to anticipate.
• D) Is less expensive and less in-depth than a one-stage research approach.

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Definitions:

GE/McKinsey Grid

A strategic tool used to evaluate business portfolios based on industry attractiveness and business unit strength.

BCG Matrix

A strategic planning tool that uses market growth rate and market share to categorize business units or products into four categories: Stars, Cash Cows, Question Marks, and Dogs.

Market Attractiveness

An assessment of the potential profitability and growth opportunities in a particular market sector.

GE/McKinsey Grid

A strategic tool used for portfolio analysis, helping businesses prioritize their investments among different business units or product lines.