Southwest Airlines Applied Mathematical Models to Determine Which Customers in Its

question 11

Multiple Choice

Southwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers.Southwest Airlines utilized _____ to identify these customers.

• A) computer programming
• B) data warehousing
• C) customer relationships management
• D) data mining
• E) intervention

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Definitions:

Generations

Describes the different groups of people born and living at about the same time, typically segmented into categories like Baby Boomers, Generation X, Millennials, and Generation Z.

Skip-Generation

A household where a child or children live with their grandparents without a parent present.

Sandwich Generation

The middle generation in a multigenerational household, which often struggles balancing caring for aging parents while caring for children.

Boomerang Generation

Term used to describe those young adults who return to their parental home after leaving for education, work, or a relationship.