Southwest Airlines Applied Mathematical Models to Determine Which Customers in Its

question 11

Multiple Choice

Southwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers.Southwest Airlines utilized _____ to identify these customers.

• A) computer programming
• B) data warehousing
• C) customer relationships management
• D) data mining
• E) intervention

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Definitions:

Alcohol Consumption

involves drinking alcoholic beverages and can range from moderate drinking to heavy and binge drinking.

Cirrhosis

A late stage of scarring (fibrosis) of the liver caused by many forms of liver diseases and conditions, such as hepatitis and chronic alcoholism.

Unintentional Injuries

Physical harm or damage that occurs without the intent to injure, often resulting from accidents, falls, or mishaps.

Physiological Dependence

A state in which the body has adjusted to the presence of a drug, leading to withdrawal symptoms when usage is reduced or stopped.