A Beer Distribution Company Has Recently Purchased the Rights to Package

question 2

Multiple Choice

A beer distribution company has recently purchased the rights to package and distribute its beer in a new type of can that is self-cooling.Because of the innovativeness of the product packaging,measurement questions will need to be formulated specifically for the project at hand.All of the following are disadvantages of customized questions except _____.

• A) increased project costs
• B) pretesting requirements
• C) enhanced validity
• D) increased time
• E) all of the above are disadvantages

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Definitions:

Decreasing Costs

The process of reducing expenses and outlays in a business in order to improve profitability and efficiency.

Deep-Level Diversity

Differences in verbal and nonverbal behaviors that are not as easily perceived because they lie below the surface, such as differences in attitudes, values, beliefs, and personality.

Personality

The combination of characteristics or qualities that form an individual's distinctive character, influencing how they think, feel, and behave.

Surface-Level Diversity

Easily perceived differences between people, such as age/generation, race/ethnicity, gender, and ability.