Rachel Is Interested in Learning the Effect of Using a Celebrity

question 30

Multiple Choice

Rachel is interested in learning the effect of using a celebrity endorsement on sales.The presence or absence of a celebrity endorsement is the _____ variable.

• A) independent
• B) dependent
• C) mediating
• D) criterion
• E) continuous

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Definitions:

Expectancy Theory

A psychological theory stating that an individual's motivation to engage in an activity is influenced by the expected outcome and the value of that outcome to the individual.

Expectancy

In psychology, a theory that explains the motivation behind choices, suggesting that people are motivated to act in a certain way because they expect their actions will lead to their desired goal.

Instrumentality

In expectancy theory, the belief that a certain level of performance will lead to a specific outcome or reward.

Effort

The amount of energy, work, or concentration applied towards a task or goal.