A Privacy Guarantee Not Only Protects Participants but Also Protects

question 7

Multiple Choice

A privacy guarantee not only protects participants but also protects _____.

• A) research from legal liability
• B) the sponsoring organization
• C) the validity of the study
• D) the value of the research
• E) against fraud

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Definitions:

Likert

A psychometric scale commonly used in questionnaires to measure respondents' attitudes or responses to questions.

Semantic Differential

A scale used in surveys that measures people's reactions to concept pairs on a continuum, such as good/bad or happy/sad.

Attitudinal

Relates to attitudes, or predisposed mental views and feelings towards objects, people, or events.

Carmex Share Of Voice

The proportion of all advertising and promotional mentions or visibility that the Carmex brand receives compared to competitors.