Northwest Airlines Applied Mathematical Models to Determine Which Customers in Its

question 36

Multiple Choice

Northwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers.Northwest Airlines utilized _____ to identify these customers.

• A) computer programming
• B) data warehousing
• C) customer relationships management
• D) data mining
• E) intervention

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Definitions:

Complex Molecules

Substances formed from the bonding of two or more chemical elements, where at least one of these bonds involves the sharing of electrons.

Deoxyribonucleic Acid

The molecule that carries the genetic instructions used in the growth, development, functioning, and reproduction of all known living organisms and many viruses.

Chromosomes

Chromosomes are thread-like structures located inside the nucleus of animal and plant cells, made of protein and a single molecule of deoxyribonucleic acid (DNA), responsible for carrying and transmitting genetic information.

Innovations

The introduction of new ideas, methods, or products aimed at improving processes, enhancing efficiency, or solving problems.