The Question,"Should We Do Business Research?" Is Often Stimulated by Data

question 9

Multiple Choice

The question,"Should we do business research?" is often stimulated by data from a(n) _____.

• A) data warehouse
• B) intelligence system
• C) decision support system
• D) intranet
• E) both b and c

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Definitions:

Creativity

Creativity is the ability to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others.

Flexibility

denotes the ability to adapt, change, or be modified easily to fit new conditions or circumstances.

Frontline Employees

Workers who deal directly with customers, performing critical services and representing the company's face to its clientele.

Marketing Strategy

A comprehensive plan formulated by a business to achieve specific marketing objectives and to appeal to the target audiences.