A Requirement That Researchers Think Strategically Means That

question 16

Multiple Choice

A requirement that researchers think strategically means that ...

• A) Research insights must be linked to strategic recommendations.
• B) Research insights must be linked to tactics that the organization will execute.
• C) Research insights must be linked to organizational opportunities.
• D) A and C above
• E) None of the above.

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Definitions:

Content Validity

An indicator of construct validity of a measure in which the content of the measure is compared to the universe of content that defines the construct.

Discriminant Validity

The extent to which a construct is truly distinct from other constructs by correlating minimally with measures of different constructs.

Construct

A construct is an abstract idea or concept that is specifically chosen or created for scientific inquiry or measurement.

Face Validity

The degree to which a test or measure appears to assess what it claims to measure, based on a superficial examination, rather than through rigorous validation methods.