Juan Is Preparing a Speech to a Prospective Client Who

question 55

Multiple Choice

Juan is preparing a speech to a prospective client who has been using the services of a different advertising firm for the past 10 years.Juan's goal is to influence the client to switch firms and begin working with his company.What is the general purpose of Juan's presentation?

• A) to inform
• B) to persuade
• C) to manipulate
• D) to entertain

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Definitions:

Behaviorism

A theory of learning based on the idea that all behaviors are acquired through conditioning, without considering thoughts or feelings.

Watson

John B. Watson is considered the father of behaviorism, a school of psychology focusing on observable behaviors rather than mental processes.

Gestalt

A theory of mind and brain that proposes that the operational principle of the brain is holistic, parallel, and analog, with self-organizing tendencies; often summarized by the phrase "the whole is different from the sum of its parts."

Wertheimer

Max Wertheimer, a founder of Gestalt psychology, which emphasizes holistic processing and pattern recognition in perception.