Examlex
Persuasion can be defined as communication that motivates the other person to voluntarily decide to act as you desire them to.
Reciprocity Principle
A social norm suggesting that people are likely to respond to actions with similar actions, contributing to cooperation and social exchange.
Compliance
Superficial, public and transitory change in behaviour and expressed attitudes in response to requests, coercion or group pressure.
Social Responsibility Norm
The idea that we should help people who are dependent and in need. It is contradicted by another norm that discourages interfering in other people’s lives.
Individualistic Societies
Societies that prioritize the needs and rights of the individual over those of the group or community.
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