The Text Identifies Three Goals of Strategic Messages

question 104

Multiple Choice

The text identifies three goals of strategic messages.During office meetings,Sara expresses her respect for her boss by listening attentively,nodding,and taking notes.Through her actions,Sara is illustrating a __________ message.

• A) sequential message
• B) content message
• C) relational message
• D) structured message

Understand the concept and application of dual distribution and its advantages for reaching different market segments.

Understand the differences between various vertical marketing systems.

Identify and describe the three degrees of distribution density.

Choose appropriate distribution strategies for different products and services.

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Definitions:

Record

A documented account of financial transactions or occurrences.