The Purpose of _____ Is to Conceive,analyze,and Creatively Select Channels

question 51

Multiple Choice

The purpose of _____ is to conceive,analyze,and creatively select channels of communication that will direct advertising messages to the right people in the right place at the right time.

• A) media planning
• B) promotional strategy
• C) communications feedback
• D) promotional feedback
• E) personal communications

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Definitions:

Increasing Cost Industry

An increasing cost industry is one in which production costs rise as the industry's output increases, often due to scarce resources or increasing input prices.

Profit Maximization

The process by which a firm determines the price and output level that returns the greatest profit.

Firm

An organization or business entity engaged in commercial, industrial, or professional activities.

Quantity

The amount or number of a material or immaterial entity.