Which of the Following Statements About Media Planning Is True

question 100

Multiple Choice

Which of the following statements about media planning is true?

• A) One reason media planning is easier today than it was 20 years ago is the increasing number of media choices.
• B) The ability to advertise to larger and larger segments has made the job of media planning easier.
• C) The cost of all media is less today than it was 10 years ago.
• D) The job of media planning has been made more difficult by changes in the way media are bought and sold.
• E) The job of media planning has been made more difficult by the legislation that prohibits repetitive advertising.

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Definitions:

Flex

The action of bending a limb or joint, usually by the action of flexor muscles.

Extend

To straighten or spread out a body part or limb away from the body.

Synchondrosis

Synchondrosis is a type of joint in which the bones are connected by hyaline cartilage, allowing for little or no movement, typically found in the growth areas of children.

Synostosis

The fusion of two or more bones into a single bone, which can occur naturally during aging or as a result of pathological or surgical processes.