If a Fast-Food Restaurant Calculated That Consumers Must Be Exposed

question 44

Multiple Choice

If a fast-food restaurant calculated that consumers must be exposed to a radio message for its new dipping sauces for its buffalo wings four times on an average before they make a decision about whether to try the new product,the restaurant would have calculated:

• A) medium value.
• B) exposure value.
• C) message satiation.
• D) effective reach.
• E) effective frequency.

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Definitions:

Crowdfunding

The method of supporting a project or business by collecting minor contributions from a vast number of individuals, usually through the internet.

Money

A medium of exchange, a unit of account, and a store of value, widely accepted in the form of coins and banknotes for the payment of goods and services and repayment of debts.

Intellectual Property

Legal rights that result from intellectual activity in the industrial, scientific, literary, or artistic fields.

Crowdfunder

An individual or entity that contributes financial resources to a project or venture through a collective effort of multiple donors, typically via the Internet.