Whether the Print Ad Will Be a Half-Page or a Full-Page

question 12

Multiple Choice

Whether the print ad will be a half-page or a full-page and what page the ad will be located on are all decisions involving which element of the media mix?

• A) Mission
• B) Management
• C) Media category
• D) Mechanics
• E) Markets

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Definitions:

Ad Valorem Tariff

A type of tariff based on a percentage of the value of the imported goods, rather than on quantity or weight.

Fixed Tariff

A preset tax or duty to be paid on particular imports or exports, which remains unchanged over a period regardless of economic conditions.