Advertising That Runs on A(n)_____ Schedule Runs Steadily and Varies

question 32

Multiple Choice

Advertising that runs on a(n) _____ schedule runs steadily and varies little over the campaign period.

• A) continuous
• B) uninterrupted
• C) flighting
• D) incessant
• E) time-sensitive

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Definitions:

Escape Behaviors

Actions taken to terminate or avoid unpleasant stimuli or situations, often considered in the context of negative reinforcement.

Avoidance Behaviors

Actions taken to prevent or avoid a perceived unpleasant or harmful event or outcome.

Punishment

The imposition of a penalty or negative consequence following undesirable behavior, aimed at reducing or eliminating that behavior.

Punishment Contrast

A phenomenon whereby a behavior that is suppressed through punishment in one situation increases in another situation in which punishment was not administered.