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Development of a Media Plan Requires an Entirely Different Process

question 69

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Development of a media plan requires an entirely different process than does the development of the marketing plan.


Definitions:

Motion Parallax

A depth cue that involves images of objects at different distances moving across the retina at different rates.

Apparent Movement

The perception of movement in a stationary object due to rapid sequential presentation of images or due to the context in which the object is viewed.

Visual Field

The total area in which objects can be seen in the peripheral vision while the eye focuses on a central point.

Sequential Intervals

Time periods or sequences that follow one another in a specific, ordered manner.

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