Emotionally-Oriented Creative Messages Are Best Communicated by Pulsing the Message

question 67

True/False

Emotionally-oriented creative messages are best communicated by pulsing the message at irregular intervals.

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Definitions:

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired together; an unconditioned stimulus (which evokes an unconditioned response) is paired with a conditioned stimulus until the conditioned stimulus alone elicits a conditioned response.

Variable-Ratio

A reinforcement schedule where a response is reinforced after an unpredictable number of responses, making it highly effective in conditioning behavior.

Fixed-Ratio

A schedule of reinforcement where a response is rewarded only after a specified number of responses, commonly used in both learning psychology and behavioral analysis.

Continuous

Without interruption or end, often describing processes or states that proceed over time without stopping.