The Two Major Components of Media Objectives Are Audience Objectives

question 73

Multiple Choice

The two major components of media objectives are audience objectives and:

• A) message-distribution objectives.
• B) continuity objectives.
• C) mission objectives.
• D) environmental objectives.
• E) marketing mix objectives.

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Definitions:

Polygyny

A system of marriage that allows men to have multiple wives.

Mixed-Race Unions

Romantic or marital relationships between partners who identify as belonging to different racial groups.

1960s

A decade marked by significant cultural, political, and social changes worldwide, including movements for civil rights, environmentalism, and counter-culture.

Neglect

A form of child abuse in which the caregiver fails to provide adequate nutrition, sufficient clothing or shelter, or hygienic and safe living conditions.