Advertisers Using the IMC Planning Model Start by Segmenting Their

question 21

Multiple Choice

Advertisers using the IMC planning model start by segmenting their target audiences according to:

• A) brand-purchasing behavior.
• B) age groups.
• C) location and accessibility.
• D) income levels and purchasing power.
• E) sociocultural patterns.

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Definitions:

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally triggers a response without any prior learning.

Conditioned Stimulus

An initially neutral signal that, upon being linked with an unconditioned stimulus, ultimately elicits a conditioned reaction.

Unconditioned Response

An unconditioned response is an automatic, natural reaction to a stimulus that occurs without prior learning or conditioning.

Conditioned Response

A learned reaction to a previously neutral stimulus, which has become associated with an unconditioned stimulus through classical conditioning.