Advertisers Define Frequency as The

question 23

Multiple Choice

Advertisers define frequency as the:

• A) number of times an advertising message reaches the same person or household in a specified time period.
• B) number of different people or households exposed to an advertising schedule during a given time.
• C) predicted number of different people who will see an ad at least twice.
• D) variety of media types that must be used to reach the target market objectives.
• E) number of market segments that are targeted to attain total audience objectives.

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Definitions:

Group Level

A reference to the collective characteristics or dynamics of a group as opposed to individual members.

Project Team

A group of individuals with diverse skills and roles assembled to execute a specific project, achieving defined goals over a set timeframe.

Unethical Corporate Behavior

Actions taken by a company that are dishonest, fraudulent, or in violation of moral, legal, or professional norms.

Environmental Protection Agency

A federal government agency tasked with the protection of human health and the environment in the United States.